From Brooklyn in 1949 to Fort Lauderdale today, the Goldberg family story is the hand-rolled, kettle-boiled, real New York bagel story.
Established in 1949, our roots are steeped in the world of flour, water and yeast. Now four generations strong, our family, the Goldbergs, has brought the bagel to the 21st century.
Our particular branch of the tree started with Arthur "Artie" Goldberg. He worked as a baker, bagel maker, store owner, and was a part of the history of the original bagel union. Artie and his partners started a chain of bagel stores across Brooklyn, Queens, and the surrounding New York boroughs, but the area wasn't quite ready for them, and tension developed among the partners. So each took a store and went their separate ways. Artie took over the Westwood store, and so it began.
Following in his dad's footsteps, Marc Goldberg learned the business from the bottom up. Starting at age 14, he would bake bagels for the store and wholesale accounts before school, then return after class to roll bagels for the next day. It was the school of hard knocks, along with Artie, that got Marc where he is today.
The first store in Southampton came about thanks to a call from a landlord. He had a bagel store that needed some attention, and Marc decided to take a shot at it. The love affair with Long Island had begun. Moving his family to East Hampton, Marc is now the owner of many stores on the North and South Forks, plus the original Westwood, NJ shop from the Bagels USA days. He prides himself on the work ethic his dad taught him.
Today, the Goldberg family is a testament to the quality and pride they take in their product and service. They serve their communities with a wide selection of deli and bakery options along Eastern Long Island, and now, right here in Fort Lauderdale.
Every bagel is rolled by hand and kettle-boiled before baking, the old-fashioned way that gives our bagels their signature chew.
We use Carnegie Deli pastrami and corned beef, plus Hebrew National favorites. The real deal, no shortcuts on the protein.
Nova Scotia salmon, whitefish, sable, and homemade tuna salad, flown in regularly and prepared the way our grandparents taught us.
Four generations of the Goldberg family. When you walk in, you're not just a customer, you're part of the story.
